The design system provides a flexible, yet distinctly American palette designed to communicate warmth and trustworthiness while meeting the highest standards of 508 color contrast requirements.
The palette is designed to support a range of distinct visual styles that continue to feel connected. The intent of the palette is to convey a warm and open American spirit, with bright saturated tints of blue, grounded in sophisticated deeper shades of cool blues and grays. These colors — combined with clear hierarchy, good information design, and ample white space — should leave users feeling welcomed and in good hands.
This is a simple, minimalist color palette. Shades of blue dominate, providing a neutral backdrop on which brighter shades, clean type treatment, and bright white content areas “pop” on the page.